There was a time when if you had a website, pretty much any website, you could pat yourself on the back and say you were ready for people to find you on the Internet. That is no longer the case. It’s not enough to have any old website anymore. Consumer mobile search trends for people searching the Internet via their smartphones and tablets are climbing and closing the gap on desktop computer searches.
If you are trying to have people find you on the Internet you need to make sure that your website is mobile-friendly and optimized. Failure to have a website that is mobile-friendly means you will continually lose out to your competition. You need a mobile-friendly website to compete in the marketplace and to capture and convert savvy mobile searchers into clients for your type of product or service.
One recent Google study recently showed that 79 percent of consumers were more likely to leave a non-mobile friendly site, never return and will likely visit their competitor’s site. Also recently, Google defined the meaning of a mobile-friendly website. Their information has criteria and guidelines that will ultimately make it easier for mobile consumers to find the information they want.
Webpages that are mobile-friendly most likely will get a higher search engine ranking
While the search engines are not yet saying this with absolute certainty, Google may potentially use this criteria as a ranking method to reward website owners who are optimizing their web pages and will give them a better position in search engine searches. Since search engines want their web visitors to have good search results, it is sort of a natural conclusion that they will rank websites with a better viewing experience and reward them with a better position in search results.
Consumers tend to go to websites where it is easy to navigate and read the content
Put on your consumer-hat for a minute and think of the times you have gone to a website where you had a difficult time navigating around the website, or you found the text so small you had a difficult time reading the pages. Many times you likely found yourself quickly deciding that the webpage was too much trouble to deal with and you went back to the search results and ended up going to a different website that was easier to read and navigate. Likely this is even more true if you are someone who searches the Internet when using your smartphone or a tablet. If you found you had to scroll about the webpage you went to when searching on a mobile device and the text seemed way too small to comfortably read, and you had to zoom, pinch and scroll your way around to read or select any content most likely you left that page and went elsewhere.
Google tool to determine if your website is mobile-friendly
According to Google, mobile-friendly websites will receive a special call-out label in the mobile search results. To obtain this “badge of honor,” web pages must comply with the four mobile-friendly criteria below as detected by Googlebot:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
Is your website going to pass this mobile test? To quickly analyze your website and its compatibility with mobile devices, use Google’s Mobile Friendly Test. If your site is not determined to be mobile-friendly, this resource will give you reasons why. It will generate an image that shows you what the Googlebot actually sees on the page and will provide tips to improve the site.
Are you ready for your website to become mobile-friendly
If you are reading this post and have reviewed your website only to find it needing help to become mobile-friendly, we are ready to help you. The websites we design and develop are all mobile-friendly. They are optimized to be websites that Google and the other search engines will approve of, therefore helping to give you a better change for good search engine ranking.
Your existing content can most likely be re-purposed, while we freshen up the design and get your website ready for the mobile visitor.
Are you ready to get started? Contact us today.